Keep it simple - expand your horizon in the world of taste
One of the things we most often come across as a producer of gin is attitudes towards gin in general. Some producers advertise with example 47 botanicals in their gin. 47….why 47? None of us – no matter how much we mean it – can distinguish 47 different impressions of taste and smell at once. It is simply too complex. Most of us can maybe hit 10 - if we are skilled and have trained our taste buds one by one.
The things we like and dislike, in most cases, have nothing to do with our immediate perception. It is a question of whether we learned to like it. Therefore, many botanicals can also seem foreign to us - the first time and perhaps it requires us to try the same gin - several times. Most often, the experience is that the product grows.
Within the area of food and drink, we usually talk about picky eaters. At BeGin Copenhagen, we want to be the ones who challenge the normal - the ones who provide a new experience. After all, we often see that most children grow out of being picky. This precisely is a sign that it has not much to do with the taste, but possibly with neophobia - i.s. fear of new things.
Neophobia certainly also exists in the world of gin 🙂
Many stick to one or a few bottles - to those you already knows. This is exactly where we as, a producer of good gin come in. We want to give you a little nudge - offer you some taste and scents that make you want to try something new. Use the best ingredients and make award-winning gin – and we can do that 🙂
If you, as an adult, are determined to become less picky, it is about gradually introducing your taste and smell cells and not least your brain to new flavors in small doses at a time. Do the same with your gin. Try something new – experience the world of gin.
It is important that we constantly offer quality experiences. New flavors – great experiences for both nose, mouth and brain. At the same time, we always have to keep it simple - so you can taste, smell and enjoy what you drink. Our gins are all developed with few botanicals. So you get the best experience. That's the mantra at BeGin Copenhagen. Cheers!!